Firm hold for wet look styles. You want the hold and that just got out of the shower look? You've picked the right product. Alberto Balsam Wet Look Styling Gel will give your style firm hold and that wet look effect you've always wanted. Firm hold for wet look styles. You want the hold and that just got out of the shower look? You've picked the right product. Alberto Balsam Wet Look Styling Gel will give your style firm hold and that wet look effect you've always wanted.